Publicis Dialog catches the January hole for Ricardo

Publicis Dialog captured the January hole theme for the auction house Ricardo.ch and sent it directly to the homes of the German-speaking Swiss. To draw attention to the mailing in the overcrowded letterboxes, the flap with a large optical hole looks out of the letterbox - the advertising message is therefore visible even before the letterbox is opened. The flap mailing is intended to arouse curiosity about the offer on Ricardo.ch. This is because the Internet auction makes it possible to plug the January gap, the agency writes in a press release.
For French-speaking Switzerland, the quality of Christmas gifts was questioned instead of the January slump. The mailing is intended to show that unusable or duplicate gifts can be sold easily and cheaply online at auction.
The mailing is distributed extensively in the conurbations of French-speaking and German-speaking Switzerland.

Responsible at Ricardo.ch: Marcel Sennhauser (Head of Marketing & Communication), Laurent Wendling (Branding & Advertising Manager). Responsible at Publicis Dialog: Oliver Gisi (text/concept), Fabian Zahner (text), Suzanne Friedli (art), Gabriele Knus, René Stettler and Dominic Siegrist (consulting).