Publicis: Educational campaign for Lundbeck further developed
To raise awareness among the Swiss public about depression and suicide, Publicis further developed the «Lean on Me» awareness campaign for Lundbeck, which was originally launched in 2011.
While the focus last year was on depression, "Helping is easy" goes one step further and also covers the topic of suicide, Publicis said in a press release. Online adverts, applications for smartphones and Facebook as well as posters in public transport vehicles are intended to destigmatize the topic and encourage people in Switzerland to be there for those affected. Because the following applies to both depression and suicidal thoughts: looking away is easy. But so is helping.
The campaign is supported by the European Depression Association (EDA), an independent organization with the aim of raising awareness of depression in every country. In Switzerland, the following associations/societies are partners of the campaign: Equilibrium (Association for Coping with Depression), the Swiss Society for Psychiatry and Psychotherapy (SGPP), Ipsilon, an initiative for the prevention of suicide in Switzerland, the Swiss Society of General Medicine (SGAM), the Association of Relatives of Schizophrenia/Psychiatric Patients (VASK) and the Werner Alfred Selo Foundation (WASS).
