Publica4 and Team X (PHD) launch two new high-impact advertising formats for Mercedes-Benz Switzerland.
For the current «Because it’s Mercedes-Benz» brand campaign, Publica4 and Team X have launched two new high-impact ads. The focus was on generating attention using these innovative advertising formats.
The Experience Ad, an eye-catching mobile ad format, is seamlessly integrated into the content, creating a pleasant user experience. The built-in scrolling effect encourages users to actively engage with the ad’s message.
Desktop Video Wall Slider
For desktop placement, the well-known, large-scale „Video Wall“ ad format was further developed using an integrated slider effect. By moving the slider, users can immerse themselves in different visual worlds. This creates an interactive and immersive advertising experience.
«We are delighted to be collaborating with an innovative partner that focuses on creative and original advertising concepts designed to strengthen the Mercedes-Benz brand presence. »With the introduction of these new advertising formats, we are specifically increasing brand awareness for Mercedes-Benz and positioning it successfully and sustainably in the market,” says Myriam Dünnenberger, Head of Marketing Communication at Mercedes-Benz Switzerland AG.
«With the Experience Ad and the innovative video wall, we’re setting new standards in advertising. We focus on high-impact ads that generate above-average attention. »We are extremely grateful to have two innovative partners—Mercedes-Benz and PHD—at our side who share this vision,” says Luca Maier, Chief Sales Officer at Publica4.
Person in charge at Mercedes-Benz Switzerland AG: Myriam Dünnenberger, Head of Marketing Communications; Person in charge at Team X: Mario Lüthy (Senior Communications Consultant); Person in charge at Publica4: Luca Maier (Chief Sales Officer)
