Publica4 creates "3D Pop Ad" for Swisscom
The new programmatic advertising format «3D Pop Ad» was used for the first time in Switzerland in a Swisscom campaign. Publica4 launched the new advertising format.
With the "3D Pop Ad" creates a branding effect in the third dimension, writes the agency Publica4 in a statement. The advertised product is visually highlighted, which is said to achieve demonstrably higher interaction rates and increased attention among users.
In addition to standard formats, creative formats can also be booked programmatically. The use of dynamic creative optimization (DCO) optimizes advertising and enables customers to implement their campaigns via the programmatic channel without the need for elaborate design.
"This is the first step towards making advertising attractive and sustainable again," says Tiziano Obrecht, CEO of Publica4. "Thanks to the creative implementation, customers have the opportunity to present products in a modern and innovative way and to book them programmatically. This is a new approach for the Swiss advertising market."
Lilian Brem, Online Marketing Manager at Swisscom, adds: "The 3D Pop Ad is an ideal advertising medium, especially for smartphone launch campaigns. The interactive staging makes it stand out clearly from classic formats and thus enables us to focus on a new device in an eye-catching way."
