PS/Kargo: Relaunch campaign for Swiss Equity magazine
The NZZ has rebranded Swiss Equity Magazine (SEM). The relaunch campaign was created by PS and Kargo Kommunikation in Bern.
Sarah Pietrasanta and the agency Kargo Kommunikation designed and realized a typographic advertising campaign for the relaunch. Advertisements and banners communicate the future focus of the realigned magazine.
Responsible at SEM: Björn Zern (CEO), Stefanie Keusen (Marketing & Sales). Responsible at PS: Sarah Pietrasanta (concept/text). Responsible at KARGO Kommunikation: Christoph Balsiger (CD), Fabia Dellsperger (AD), Mirjam von Dach (consulting).
