Proud Mary for Swisscom: Project with a focus on women

Proud Mary is supporting Swisscom with a telecommunications project that is to be launched abroad and rolled out worldwide. The agency, which specializes in "women-oriented communication", was called in by the telecoms provider for the strategic issues relating to brand and naming. The focus of the project is clearly on the target group of women, according to a statement from the agency. The next step is to develop the communication measures for the product launch.