Promokant makes theme promotion for LC1 and Hirz
Early in the fourth quarter of 2016, Promokant was awarded a contract by Nestlé Lactalis Fresh Products for a strategic themed promotion campaign for LC1 and Hirz.
The concept includes a nationwide and year-round outdoor promotion in the Coop. While LC1 consumers at the POS have the opportunity to share their gut feelings with friends and family virtually via email or as a postcard printout using a photo box, HIRZ embarks on a pleasurable experience with a virtual reality paragliding flight.
Almost the entire product line can be sampled at the POS. In addition, there is a 30 percent discount promotion to support sales.
During the pitch, Promokant called on the Evolve agency from Zurich for support with the concept and visualization.
