Profeta communication draws Italy as beautiful as in the movies
The Profeta Kommunikation agency takes Novasol to new heights. A direct mailing to the existing clientele of the vacation rental agency is intended to prepare them for the new CRM tool to be introduced.
The guiding idea was the statement: "Italy, as beautiful as a movie". The main objective of the direct mailing was, on the one hand, to manage and update the database and, on the other hand, to convey the message that the company has over 2,600 vacation homes and apartments in Italy. As a response element, a reply card was also sent.
The campaign was also supported with images by the Italian National Tourist Board ENIT, among others. The Wettingen agency Profeta Kommunikation staged Italy as a vacation destination, but also as a film backdrop. "La vita è bella" - Life is beautiful - from the melodramatic, Oscar-winning film by Roberto Benigni also served as the title claim.
Responsible at Profeta Communication: Eugen Profeta (concept and consulting and texts), Othmar Gübeli (layout/image editing), Albin Girardet (translations),Henri Lohner (data management and aggregation), Dr. Thomas Conrad (editing; Studiotextart). Responsible at Novasol: Michael Kypreos (Market Manager Novasol Switzerland), Jeannette Schade, Corina Eberhard (Novasol Switzerland), Vito D'Elia (ENIT Switzerland).
The campaign was also supported with images by the Italian National Tourist Board ENIT, among others. The Wettingen agency Profeta Kommunikation staged Italy as a vacation destination, but also as a film backdrop. "La vita è bella" - Life is beautiful - from the melodramatic, Oscar-winning film by Roberto Benigni also served as the title claim.
Responsible at Profeta Communication: Eugen Profeta (concept and consulting and texts), Othmar Gübeli (layout/image editing), Albin Girardet (translations),Henri Lohner (data management and aggregation), Dr. Thomas Conrad (editing; Studiotextart). Responsible at Novasol: Michael Kypreos (Market Manager Novasol Switzerland), Jeannette Schade, Corina Eberhard (Novasol Switzerland), Vito D'Elia (ENIT Switzerland).
