Products/News: Canon Imagerunner Advance: The Next Generation Print Platform

Media consumption is changing dramatically, as is the advertising impact of individual media and advertising formats. “Cross-media” is the magic word for cross-media communication.

Media consumption is changing dramatically, as is the advertising impact of individual media and advertising media. Cross-media is the magic word for cross-media communication. The new imageRUNNER-¬ADVANCE series includes models that can be used by companies and agencies as a tool for the successful implementation of cross-media campaigns. Developed to meet the increasing demands of today's business environments, the systems help companies to become more efficient through easier integration of their document workflows, lower operating costs, improved document security and greater environmental compatibility.
imageRUNNER ADVANCE automates paper-intensive document processes and optimizes document-based communication. For example, the new print platform enables the printing of personalized print products that are part of cross-media campaigns. The provision of a selection of new file formats based on user requirements, such as Office Open XML or Adobe® PDF, also simplifies work with printed documents and the saving of documents for long-term archiving.
Canon (Switzerland) AG
Susanne Frei
Industriestrasse 12
8305 Dietlikon
Phone +41 44 835 66 61
Fax +41 44 835 64 26
[email protected], www.canon.ch

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