Process wins Rebrand 100 and German Design Award
The branding and design agency Process has won two awards: a Rebrand 100 Global Award for the new brand identity of the Swiss energy provider BKW; and the restaurant brand Marché Mövenpick won a German Design Award in Frankfurt.
Switzerland's third-largest energy supplier is transforming itself from a state-owned electricity provider into a customer-oriented energy service provider. The new BKW stands for less complexity, more emotions and clear, direct communication at eye level. Strong colors bring life into a very technical world. Complex things are explained with clear illustrations. A unique pictogram style is complemented by hand sketches that make information understandable in a very individual way.
German Design Award for Marché Mövenpick
At the award ceremony in Frankfurt, Process and Marché International accepted the "Special Mention" of the German Design Award (see picture and caption). According to the jury, Marché Mövenpick is "A contemporary gastro concept that expresses simplicity and a rural way of life with its formal-puristic brand design and is thus in line with the contemporary trend of an urban lifestyle."
The Marché Mövenpick brand stands for enjoyment and sophistication. Thus, in the positioning, Marché values such as healthy, market-fresh food were supplemented with parts of the Mövenpick philosophy and transferred into a striking appearance. The formal reduction of the logo, the clear typography and the emblematic illustrations by the Swede Klas Herbert characterize the design.
