Process designs BKW Annual Report
Process designed and produced all of the reporting materials for the Bern-based energy service provider BKW. The redesigned annual report marks the first high-profile public appearance of the new BKW brand.
BKW is in the midst of a strategic transformation process - from a traditional electricity company to an infrastructure and energy service provider. For over a year now, Process has been the brand agency advising BKW on strategic issues, supporting it in long-term brand management and helping to turn the corporate strategy into reality with the help of the brand. Over the past few months, this close collaboration has resulted in a brand for the entire organization that shapes the entire company and the way it works in all areas.
Process was also responsible for the conception and design of corporate publications such as the annual report, financial report, sustainability report, eco-fund report and facts & figures. These were created as images of the new brand and are an expression of the so-called "Guiding Principles" such as "proximity", "eye level", "simplicity" and "direct communication". These guiding principles characterize the design as well as the tonality, structure and composition. "The clear brand strategy developed with Process is being implemented externally for the first time in our 2014 annual report and the accompanying publications. This is a big step for us. And it has been a complete success," explains Daniel Roulier, Head of Public Relations, BKW.
New brand design
The most important elements of the new brand design are the concise use of color and a unique pictogram style. These are supplemented by "scribbles" or hand-drawn sketches that fulfill a clear communicative task: Provide additional information, explain a fact or add an emotional component.
