Process Brand Communication puts LMVZ in the spotlight
After the Zurich-based brand communications agency Process had already developed the new, fresh appearance of the LMVZ, the brand design for the current trade fair appearance at Swissdidac in Bern has now been optimized.
A multi-part communication campaign on site drew attention to the stand. The stand itself was a real experience island: some of the latest teaching materials were presented in five short films, visitors could get to know the numerous digital and analog teaching materials and talk to the publishing house staff and teaching material authors.
The LMVZ stand at the trade fair was very popular with the 13,000 visitors in Bern.
