Print Media Planner 05

Media-Tools Publicitas has reissued its print media planner. The updated reference work for advertising planning has been available since November 22 and for the first time lists all the titles included in Mach Basic 2004 with the most important information. The 80-page paperback also contains basic information on the Swiss population, media types and their importance, information on Internet use and important technical terms from the world of advertising. It is available from any Publicitas branch or from Silvia Gantner ([email protected]) for CHF 30.