Primus Communications travels with STA Travel
The timing of this announcement couldn't be better: Right in the middle of the vacation season, Zurich-based Primus Communications announced that it has taken on the nationwide PR account for STA Travel.
The timing for this announcement couldn't be much better: In the middle of the vacation season, Zurich-based Primus Communications announces that it has taken over the nationwide PR mandate for STA Travel. When students travel, going to STA Travel, a wholly-owned subsidiary of the London-based STA Travel Group, is almost automatic. As Primus Communications writes in a press release, STA Travel is still the world's number 1 for youth and student travel. The travel company formerly known as SSR Travel has a worldwide network of branches.
The Swiss section has been in existence for 45 years and today employs 150 people in 13 travel agencies. The PR agency Primus Communications, which specializes in tourism, is now responsible for STA Travel's media relations. The focus will be on regular press relations with the consumer media in German-speaking and French-speaking Switzerland, according to the press release.
The Swiss section has been in existence for 45 years and today employs 150 people in 13 travel agencies. The PR agency Primus Communications, which specializes in tourism, is now responsible for STA Travel's media relations. The focus will be on regular press relations with the consumer media in German-speaking and French-speaking Switzerland, according to the press release.
