Prime: New ambassadors for recycling campaign
Prime Communications has further developed Swiss Recycling’s poster campaign to raise awareness about proper waste separation and disposal and has recruited new high-profile ambassadors.
In a first wave of posters in the fall of 2012, ski racer Lara Gut, orienteer Simone Niggli-Luder and motorcycle racer Tom Lüthi called on the Swiss to collect and separate: "I separate. And you? Join in!". In the second wave of posters from mid-April, five new ambassadors will be added: internationally successful model Nadine Strittmatter, singer Fabienne Louves, explorer and adventurer Bertrand Piccard, singer Luca Hänni, and rapper Steff la Cheffe.
Responsible at Swiss Recycling: Patrik Geisselhardt (Managing Director), Matthias Traber (Project Manager). Responsible at Prime Communications: Basil Hangarter (Creative Direction), Jan-Jesse Müller, Sylvie Saxer, Nicole Tschanz (Consulting), Sven Christinger (Art Direction), Stefanie Huber, Erwin Lötscher (DTP).
