Prime designed annual report from Meteo Switzerland
Prime redesigned and produced the annual report for Meteo Switzerland. The new design highlights key content, optimizes the reader’s experience, and aims to reflect the publication’s image through the use of rich visual elements.
Until 2011, Meteo Switzerland published its annual report in four languages, which impaired the reader guidance and design of the report, the agency said in a press release on Wednesday. In collaboration with the Federal Office, the concept of the annual report was revised and implemented. Since 2012, the annual report has been published in three national languages as well as English. The new design makes it possible to emphasize content, optimizes reader guidance and does justice to the image character of the publication with its generous visual language.
Responsible at Meteo Switzerland: Isabel Plana (Head of Annual Report), Barbara Galliker Guglielmetti (Head of Communications), Bettina Durrer (Head of Strategy and Planning). Responsible at Prime: Basil Hangarter (Creative Direction), Myriam Käser (Consulting), Marcello Koch (Art Direction), Erwin Lötscher (DTP).
