Prime now communicates for the Hinterrhein power plants
Kraftwerke Hinterrhein (KHR) in Thusis is modernizing its entire facilities. To support the project, which is costing approximately 275 million Swiss francs, KHR has commissioned the Zurich-based agency Prime to develop a communications strategy and implement numerous initiatives in the areas of public relations, corporate publishing, and corporate design.
With the two reservoirs Valle die Lei and Sufers as well as the three control centers, Kraftwerke Hinterrhein (KHR) operates the largest combination of power plants in Graubünden, according to a press release. However, after more than 45 years of operation, the technical service life of many plant components has been reached - now a "major service" is required, so to speak. Construction work is scheduled to begin in winter 2011 and be completed in 2017.
In the first year of the project, Prime will design a project visual for CHR, develop the website Khr.ch and implement an internal newsletter as well as a range of other measures in the areas of PR and public affairs.
Responsible at Prime Communications, Zurich: Philipp Metzler (Head of Mandate), Jan-Jesse Müller (Senior Consultant), Sylvie Ruppli, Martina Peyer (Consultant), Basil Hangarter (CD), Sven Christinger, Mascha Müller (AD), Erwin Lötscher (DTP).
In the first year of the project, Prime will design a project visual for CHR, develop the website Khr.ch and implement an internal newsletter as well as a range of other measures in the areas of PR and public affairs.
Responsible at Prime Communications, Zurich: Philipp Metzler (Head of Mandate), Jan-Jesse Müller (Senior Consultant), Sylvie Ruppli, Martina Peyer (Consultant), Basil Hangarter (CD), Sven Christinger, Mascha Müller (AD), Erwin Lötscher (DTP).
