Prime: Performance for the Rose d'Or Festival realized
The Zurich-based agency Prime designed the communications campaign for this year’s Rose d’Or Festival. Prime’s mandate included work in the areas of PR, advertising, and corporate publishing.
Prime was responsible for the concept and editing of the Rose d'Or festival newspaper, wrote reports and interviewed celebrities, festival partners and organizers. In collaboration with Ringier Print, an "appealing layout with expressive images and varied content" was created, according to the press release. The festival newspaper, with a print run of around 450,000 copies, was enclosed with Blick and distributed to households in German-speaking Switzerland. Prime was also responsible for the journalistic content of the Festival Guide.
Prime also supported the Rose d'Or Festival with a variety of communication measures: from the creation and realization of advertisements for various publications, to the design of carrier bags, façade banners, flags, photo walls, flyers, cinepictures and counters, to the complete signage of the festival.
Responsible at Rose d'Or Festival: Markus Helbling (Festival Director), Claudia Spörri (Manager Communications). Responsible at Prime Communications, Zurich: Claudio Rotter (overall responsibility), Nadine Neufeld, Nicole Tschanz, Luisa Ricar (consulting/editing), Stefanie Huber, Erwin Lötscher (AD / DTP).
