Practical guide for advertisers and lawyers

At long last, there is a resource for advertising agencies and lawyers that concisely summarizes the entire field of advertising and communications law in a practical, hands-on way.

At last, there is a work for advertising agencies and lawyers in which the entire advertising and communication law is brought to the point in a practice-oriented manner. It deals with competition law, comparative advertising, bait-and-switch offers, distance selling, copyright, personal rights and data protection,
Design protection, unfair competition commission. Edited by Ueli Grüter, "Werbe- und Kommunikationsrecht" comprises 500 pages, costs CHF 268 and is available from Weka Verlag in Zurich.
phone 01 434 88 34.

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