PR organizations: Swiss industry survey launched
The Swiss organizations for PR and corporate communications SPRI, BPRA, PR Suisse and Harbour Club, together with the Università della Svizzera italiana (USI), have launched a comprehensive survey on the Swiss PR industry. The aim is to identify the current state and trends in the industry.
The aim of the "Swiss Corporate Communication and Public Relations Observatory", which was developed in Zurich in 2009, is to publish reliable and comprehensive data on the PR industry on an annual basis. The first survey aims to examine the profession and its developments, as well as its integration within corporate practice. The emerging trends will then be used to identify training and development needs and staff development. The survey will be available during the month of February and the first results will be published in April 2010.
