PPR Media Relations records new addition to tourism portfolio
PPR Media Relations is now handling public relations for the family-run Hotel Post in Lermoos, Tyrol. The Zurich-based PR agency will manage both traditional and visual media relations in Switzerland.
The aim, according to the statement, is to raise the profile of the 4-star superior hotel and attract more Swiss guests to the hotel with a view of the Zugspitze. The mandate includes creating a strategy, writing and sending media releases, organizing media trips, maintaining contact with relevant media professionals and bloggers, and hosting the multimedia database. In addition, PPR supports Hotel Post with visual PR by sending targeted images via keystone channel to the largest media in Switzerland.
The Hotel Post Lermoos, family-run for 450 years, is located in the middle of the natural paradise of the Tyrolean Zugspitz Arena. With its view of the sunny side of the Zugspitze, the hotel owners Angelika and Franz Dengg promise pure relaxation. In 2016, the Hotel Post Lermoos was newly built and offers alpine luxury and a wellness oasis. To the 4-star superior main house with 59 suites and a luxury penthouse belongs the adjacent historic Postschlössl with 16 suites. The Dengg family spoils its guests with award-winning international gourmet cuisine.
Responsible at PPR: Florian Roost. Responsible at Hotel Post Lermoos: Angelika Dengg.
