Power Flower

Agriculture Burson-Marsteller positions Swiss rapeseed oil as being of similar value to olive oil. rapeseed, which originated from a spontaneous cross between cabbage and turnip, was already known in the Mediterranean region 2000 years before Christ. This hybrid was processed into lamp oil and also used for human consumption. Thanks to crossbreeding, the undesirable components in rapeseed oil could be removed, enabling the production of a high-quality oil. Nevertheless, rapeseed oil is still overshadowed by olive oil, which owes its good reputation to the findings on the positive effects of the Mediterranean diet on health. Rapeseed oil not only has a high oleic acid content like olive oil, but is also rich in omega-3 fatty acids and vitamin E. Fatty acids play an important role as precursors for the synthesis of biological active substances in the regulation of cardiovascular and immune functions.
A campaign by Burson-Marsteller from Bern is now aiming to make the fact that rapeseed oil, like olive oil, should be on the shelves of health-conscious consumers more palatable. "The Power Flower" is the new slogan of the three-year communication campaign for the Swiss Rapeseed Oil Commission. It was launched with a media event, a poster campaign and field signs for the rapeseed fields themselves.
In the fall, advertisements in Annabelle and Femina will also draw attention to the healthy benefits of rapeseed oil.
   
Andreas Panzeri