"Power Challenge" with Emmi Energy Milk
As part of the coordinated campaign for Emmi Energy Milk, Scholz & Friends, in collaboration with the youth channel Joiz, produced the branded entertainment show «Power Challenge.» The next episode will air on Wednesday, July 3, at 7 p.m. on Joiz TV.
In each of the six shows, two teams compete against each other in power disciplines. The show is hosted by Joiz presenter Anthony. The cheeky Energy Milk punching bag known from the promotion tour acts as co-host and sidekick.
//www.youtube.com/watch?v=Cy2XTbghnGQ
The punching bag quiz challenge, for example, called for brains and strength, while the William Tell 2.0 challenge was all about skill and teamwork in maneuvering a drone. The aim was to show as much brain and mental power as possible and, of course, to have a lot of fun, according to the agency. Anyone lacking the necessary power would be helped by Emmi Energy Milk, according to the slogan.
About the Facebook App on the Emmi Energy Milk fan page, the respective teams are presented one week before the broadcast. The community can cast their vote for their favorite team. All voting participants will be entered into a draw for weekly prizes as well as the co-host as the main prize.
Responsible at Emmi Switzerland: Nicole Grond (Marketing Manager), Veronica Hilti Breitenmoser (Group Brand Manager), Sarah Villani (Brand Manager). Responsible at Scholz & Friends Switzerland: Jennifer Beckmann, Carina Bullinger, Britta Hartleb, Michèle Gutmann, Martin Samsel (consulting), Susi Miller (strategy), Manuela Miksa, Gregor Fitz, Florian Ammann, Cora von Moers, Alexander Ardelean, Patrick Beeli, Christian Vosshagen, Lukas Frei (creation). Responsible at Joiz: Dominik Stroppel, Samuel Zihlmann, Nicola Bahner, Marco Honegger, Anthony Ackermann, Ugur Gültekin. Responsible media agency: Media Com.
