Postfinance takes off
With Anglicisms and Yellow Youth Accounts, Publicis Sends Teens to London
Publicis sends teens to London with Anglicisms and yellow youth accountsSelf-ironically, Publicis caricatures the teen language Denglish, Franglais and Italiese and draws attention to Swiss Post's youth account with lifestyle illustrations. Thanks to joint marketing with Easy Jet, young new customers can also fly to London for less. Unlike Electrolux, which advertised vacuum cleaners in the sixties with "Nothing Sucks Like Electrolux" and made a legendary marketing blunder, years later Postfinance demonstrates a more "mature" linguistic competence. page 9
