Poster of the Year Award for Davos Klosters Tourism

 
The winner of the APG online Poster of the Year 2007 competition is Graubünden Ferien/Davos Klosters Tourismus. 14 percent of all votes went to the poster designed by Jung von Matt/Limmat. All visitors to the APG website were invited to serve as the jury. From January 23 to February 22, 2008, more than 1,800 people took the opportunity to vote on the subjects. The 38 different Posters of the Week from 2007 were up for selection. Graubünden Ferien/Davos Klosters Tourismus, as the client, and the creative agency Jung von Matt/Limmat, which was responsible for designing the poster, were presented with the winner's trophy at a small ceremony at the Museum für Gestaltung Zürich.
Since 2002, all major Swiss poster campaigns have also been present on the Internet. By means of e-voting, anyone, whether from the advertising world or as a layman, can vote for his or her personal Poster of the Week from the current billboard and, in doing so, has a weekly chance to win 300 Swiss francs in the form of a Kuoni travel voucher, according to APG. Creative managers and poster enthusiasts can now find around 6,500 posters in the electronic APG archive, which can be accessed using various search criteria.
Photo: Béatrice Merlach (SR DRS, previously Davos Klosters Tourism), Martin Fritsche, Alexander Jaggy (both Jung von Matt), Gieri Spescha (Graubünden Ferien).
The winning poster: