Mail becomes more individual

When it comes to personal mail items, customers want maximum flexibility, accessibility, full-time service and simplicity. Swiss Post is responding to this and is therefore constantly expanding its access options. Whether at My Post 24 terminals at strategic hubs such as train stations, in tried-and-tested partner branches in bakeries or neighborhood stores, at other drop-off and collection points or via digital solutions: Swiss Post can be used more and more individually, bringing it closer to the lives of its customers, which is why Jung von Matt/Limmat has designed a new campaign that focuses on Swiss Post customers. The "Meine-Post" campaign uses small everyday stories to tell how people integrate their mail into their lives in a personal and simple way. For the first time, the company is changing the original Swiss Post logo and using the names of the protagonists as the logo. In this way, everyone receives their own individual mail.My mailThe "personalization" concept is consistently applied both offline and online. From now on, customers can personalize the Swiss Post website with their own name, send postcards with a name logo or even design their own postal parcel tape. the first flight of the campaign has started and includes several moving image spots for TV and online, OOH subjects, online banners, a website and dialogue measures. Swiss Post is now also using short commercials for digital media as an entertainment tool, with a look based on GIF animations, and the campaign was launched with a teaser phase that also focused on the name logos. The most popular first names in Switzerland were placed on posters and e-boards throughout Switzerland.