Swiss Post takes over Geneva press specialist
Swiss Post is expanding its services for French-language publishers in Switzerland and abroad. Swiss Post International, the division responsible for cross-border mail and parcel delivery, will acquire Edigroup—a company specializing in the marketing and distribution of press publications—effective July 1, 2010.
Edigroup consists of a total of four companies. Two of them are based in Chêne-Bourg, Geneva, and market and distribute newspapers, periodicals and magazines and manage readers' subscription and address data. A third company, based in Gaillard near the Swiss border, represents foreign publishers in France and distributes press products. A fourth company in Brussels, Belgium, is responsible for the promotion, distribution and subscription management of magazines. Edigroup generated sales of CHF 14.7 million in the 2008/2009 financial year. The partners have agreed not to disclose the purchase price.
