Post: Red Bull advertising material withdrawn
The «Red Bull Mobile» cell phone plan is sold exclusively at over 1,800 post offices. However, as of now, the product is no longer advertised using skydiving scenes. Following Ueli Gegenschatz’s fatal fall during a promotional skydive, Swiss Post is removing all promotional materials related to skydiving.
Swiss Post has responded to the death of Ueli Gegenschatz: "With immediate effect, we are taking down all advertising material for Red Bull Mobile with parachute scenes," spokesman Mariano Masserini told 20 Minuten Online. We were shocked to learn of the tragic death of Ueli Gegenschatz and feel obliged to take this step out of respect. Swiss Post has been the exclusive distributor of the new mobile subscription from Red Bull and Sunrise in over 1,800 post offices since November 11.
The fall has no consequences for the cooperation between Red Bull and Sunrise. The joint offer "Red Bull Mobile" will continue as planned, according to Sunrise. However, it can be assumed that the product will be advertised in future without Ueli Gegenschatz's aerial shots. "The marketing is entirely in the hands of Red Bull," spokeswoman Sevgi Gezici told 20 Minuten Online. However, Sunrise is trying to influence the further campaign. It is not yet clear whether the product has started successfully. "After such a short time, we cannot yet communicate any sales figures," Gezici continued.
According to the news portal, two days after Ueli Gegenschatz's accident, an advertisement appeared in French-speaking Switzerland showing Gegenschatz plunging into the depths. The corresponding advertising images appear to have been removed from the Red Bull Mobile homepage in the meantime. Red Bull did not wish to comment on the further course of the campaign.
The fall has no consequences for the cooperation between Red Bull and Sunrise. The joint offer "Red Bull Mobile" will continue as planned, according to Sunrise. However, it can be assumed that the product will be advertised in future without Ueli Gegenschatz's aerial shots. "The marketing is entirely in the hands of Red Bull," spokeswoman Sevgi Gezici told 20 Minuten Online. However, Sunrise is trying to influence the further campaign. It is not yet clear whether the product has started successfully. "After such a short time, we cannot yet communicate any sales figures," Gezici continued.
According to the news portal, two days after Ueli Gegenschatz's accident, an advertisement appeared in French-speaking Switzerland showing Gegenschatz plunging into the depths. The corresponding advertising images appear to have been removed from the Red Bull Mobile homepage in the meantime. Red Bull did not wish to comment on the further course of the campaign.
