Pop: Helping where no one else will
The SOS Beobachter foundation has been helping people in need in Switzerland for more than 30 years. The Zurich agency Pop has implemented a campaign for them.
Poverty is omnipresent in our country, too, and those who fall through the social net quickly find themselves alone. Whether existential hardships or personal strokes of fate, whether missed opportunities or dashed dreams - the predicaments are as individual and complex as the biographies of those affected.
Three times dot, three times dash, three times dot. The international code for people in need now identifies the SOS Beobachter foundation. The Zurich agency Pop stages the universal symbolism without pathos and shows how SOS Beobachter helps where no one else does: concretely, quickly and individually. The first subjects of the campaign can now be seen in print, online and on Facebook.
Responsible at SOS Beobachter (Ringier Axel Springer Switzerland): Carmen Demund (Product Manager), Roland Wahrenberger (President of the Foundation Board), Walter Noser (Managing Director SOS Observer Foundation) . Responsible at Pop Creative Services: Roli Hofer (concept, art direction), Michi Benz (strategy, consulting, text).
