Pool 2000 gives away New York tickets
The private radio station Der Pool 2000 is breaking new ground in its efforts to maintain relationships with agencies.
Private radio Pool 2000 is breaking new ground in maintaining contact with agencies. www.pool2000.ch went online in March and now the next step has been taken: the radio pool is launching a pool letter. Martin Muerner, Managing Director of Pool 2000, explains that the newsletter will report regularly on "news and innovations in the radio market." To ensure that as many people as possible sign up for the newsletter, ten free flights to New York will be raffled off among those who register - one every month from July. "This is a marketing campaign not just for Pool 2000, but for radio as a genre," says Muerner. Pool 2000 is the oldest radio pool in Switzerland. Christian Stärkle founded it back in 1993, but it only became active on the market after 1995.
