Polyconsult: Campaign for street cleaning Bern
In the current campaign for Waste Management + Recycling Bern, Polyconsult shows which men are keeping an eye on things in Bern.
Numerous employees of the city of Bern are at work every day for a "subers Bärn" - they clean our streets, collect our garbage, accept our waste at disposal yards, ensure clean collection points and maintain the parks.
Without them, the federal city would not be completely clean. And yet their work usually goes unnoticed. Polyconsult has been commissioned by the city of Bern to develop a campaign that pays tribute to the efforts of Bern's "cleaners". We bring them into the spotlight and make them the main protagonists of 18 humorous poster subjects. They can be seen on mobile poster stands at the locations where the "cleaners" work.
Responsible at the city of Bern: Christian Jordi (Head of Waste Disposal Yards and Services, Waste Disposal + Recycling), Martina Tschan (Responsible for Communications & Public Relations, Waste Disposal + Recycling). Vresponsible at Polyconsult: Silvio Truffer and Helene Zenhäusern (concept), Caroline Bühler and Dominique Imboden (consulting), photography: Croci & du Fresne.
