Suddenly it was raining gold

Jury President Christian Huldi, SDV President Milo Stössel and Andi Lang, Post CH AG This is the third time that the SDV Swiss Dialog Marketing Association has hosted a vernissage. The 175 entries for the SDV Award were exhibited at the DMM dialog marketing trade fair in Zurich.High participationMilo Stössel, President of the SDV Swiss Dialogue Marketing Association, welcomed the guests to the vernissage and expressed his delight at the regularly high number of submissions for the SDV Award. This high level was also maintained for the SDV Award 2017, and Stössel attributes the high level of participation to the fact that the judging process was reorganized three years ago. Since then, creativity and effectiveness have been assessed in a two-stage process.Every award hotly debatedThe 21-member jury assessed the submitted works together in the two days before the vernissage. According to jury president Christian Huldi, it is important that the works are not only examined online - as in the first round - but also manually. This is the only way to assess haptic subtleties, for example, and every award was hotly debated, from the "Letter of Distinction" to the precious metals. In over 20 categories. Then, on Tuesday afternoon, after more than a day and a half of hard deliberations, it suddenly rained gold, Huldi explained to the vernissage audience.Huldi was delighted that he was able to oversee a very good vintage on his last assignment as jury president. He had overseen a total of six juries and - according to Milo Stössel - contributed a great deal to establishing the SDV Award as a recognized industry award.Award Night 2017Visitors to the Award Night on June 29, 2017 at Stage One will be the first to find out who the winners are. Registration is already open possible here.Effect makes the differenceAndi Lang, Head of Direct Marketing Services Post CH AG, wished the vernissage visitors a lot of jealousy. The representative of the premium sponsor of the SDV Award said that this feeling could easily arise when studying the dialog marketing works submitted. Many of the creative solutions on show would make you think "why didn't we do that ourselves?". But despite all the creativity, it was ultimately about the impact, Lang emphasized. It is the impact that distinguishes a good campaign from a successful one.