Planning reliability through Mafo

Market research is an important decision-making tool for marketing managers, because market research is used to obtain, process and analyze the necessary basic information from and about the market to be addressed. The non-fiction book by Manfred R. Lüttgens explains how this works in practice. "Marketing Research" is a guide for all marketing planners who want to better recognize and understand the market. The book is now published by Crusius in Bern in its second, revised and expanded edition and is available in every bookshop. ISBN 3-905318-05-9.