Plan.Net Suisse and Usgang.ch launch online catwalk for Pepe Jeans
In collaboration with its new client, Usgang.ch, the digital agency Plan.Net Suisse has launched an online catwalk for Pepe Jeans where users can showcase themselves with a photo and strut down the runway.
By uploading a photo, you can integrate your own portrait into the virtual catwalk that opens when you visit Usgang.ch. A few mouse clicks later, the alter ego is already walking down the Pepe Jeans online catwalk. A link to the personal catwalk, which can then be shared on the Internet, for example on Facebook or via Twitter, is also created.
Usgang.ch and Pepe Jeans are giving away prizes worth over CHF 2,000 among all online models, including a styling lesson with lifestyle and fashion expert Luisa Rossi. With a bit of luck, it is also possible that your own catwalk motif will adorn the homepage of the nightlife portal for a day. "We are very pleased to present Pepe Jeans in a light that differs from pure image advertising with this online campaign. We want to bring our product closer to the target group. The online catwalk is intended to make people feel what they will be wearing later," says Michèle Stressle, Head of Marketing & PR, Madison Clothing.
The campaign was conceived and implemented by Zurich-based digital agency Plan.Net Suisse, which acquired Pepe Jeans as a new client and is responsible for the Pepe special in cooperation with Usgang.ch. The campaign is also accompanied by various below-the-line measures: Usgang.ch photographers, for example, will be equipped with Pepe Jeans fashion and will distribute flyers in Swiss clubs. Promotional vouchers can also be printed out to receive a ten percent discount at the Pepe store in Zurich.
Usgang.ch and Pepe Jeans are giving away prizes worth over CHF 2,000 among all online models, including a styling lesson with lifestyle and fashion expert Luisa Rossi. With a bit of luck, it is also possible that your own catwalk motif will adorn the homepage of the nightlife portal for a day. "We are very pleased to present Pepe Jeans in a light that differs from pure image advertising with this online campaign. We want to bring our product closer to the target group. The online catwalk is intended to make people feel what they will be wearing later," says Michèle Stressle, Head of Marketing & PR, Madison Clothing.
The campaign was conceived and implemented by Zurich-based digital agency Plan.Net Suisse, which acquired Pepe Jeans as a new client and is responsible for the Pepe special in cooperation with Usgang.ch. The campaign is also accompanied by various below-the-line measures: Usgang.ch photographers, for example, will be equipped with Pepe Jeans fashion and will distribute flyers in Swiss clubs. Promotional vouchers can also be printed out to receive a ten percent discount at the Pepe store in Zurich.
