Plan.Net Suisse celebrates 125 years of Bosch and pulls out Mr. Switzerland for Siemens
The Zurich-based digital agency Plan.Net Suisse is showcasing its first projects for BSH Home Appliances. The agency is also launching a display campaign for the Siemens i-Dos washing machine, featuring «Mr. Switzerland 2005,» Renzo Blumenthal.
After winning the communications budget for BSH in March, Plan.Net has now implemented an anniversary campaign to mark the 125th anniversary of the Bosch Group. The testimonial and prominent face of all advertising materials is three-time wrestling king and Schwinger Grand Slam winner Jörg Abderhalden. A trilingual microsite is currently being advertised on major news portals such as Bluewin.ch, Blick.ch and 20min.ch with banners and wallpapers and is also prominently announced on the Bosch homepage.
Plan.Net Suisse is also launching a new online campaign for Siemens these days: testimonial Renzo Blumenthal is literally giving the shirt off his back for the new i-Dos washing machine. In various moving image ads, you can see how "Mr. Switzerland 2005" is completely committed to the new fully automatic precision dosing system of the i-Dos. The campaign can currently be seen on websites such as Homegate.ch, Bluewin.ch, Annabelle.ch, Comparis.ch, Schweizerfamilie.ch, Femina.ch or the three portals Gofeminin.ch, Aufeminin.ch and Alfemina.ch. In addition, Plan.Net has also realized a microsite for i-Dos, where Renzo Blumenthal presents the washing machine.
Responsible at BSH Home Appliances: Lea Goldblum (CRM/Online Manager), Marc Wiefel (Head of Marketing Bosch/Siemens/Gaggenau Switzerland). Responsible at Plan.Net Suisse: Yvan Piccinno (Management), Norbert Rieger (Art Director) and Jolanda Häberli (Account Manager). Responsible at Zenithmedia: Isha Biscette.
