Plan.Net Suisse puts Toni Jogurt on everyone's lips
Plan.Net Suisse creates an unconventional and innovative reactivation campaign for the iconic Toni Jogurt. Until next Sunday it is: #Tonilöffeltsaus.
Whoever tells Toni about his faux pas will, with a bit of luck, win a real Toni to spoon it out again.
Toni yogurt in a glass has been on the market since 1982 and has a distinct cult character. Since September, Toni has been on the shelves in a new retro design. The right moment to bring it back into everyone's mouth. This is exactly what Plan.Net Suisse was commissioned to do. Toni yogurt stands for the decelerated moment of enjoyment. But you can only enjoy it if you are totally relaxed. Unfortunately, things happen in life that make us feel anything but relaxed. That's where the unconventional campaign comes in: For four weeks, Toni spoons the misfortunes of his fans. He rescues celebrities and ordinary people from embarrassing situations. He helps them out of trouble. So that all they have to spoon out themselves is their yogurt. In a relaxed way.
With #Tonilöffeltsaus, Toni not only makes a name for himself on Radio NRJ, but also attracts attention with his cheeky comments on the net. On news sites, Facebook and Twitter. Toni always appears where someone has just experienced something embarrassing. And offers his spooning services.
Creative Director Thomas Lüber says of the campaign: "The real-time advertising concept is dependent on current events and cannot be planned at all. It takes courage to realize such a novel concept. Therefore: Hats off to the people responsible at Toni. The hub of the campaign and the new home of Toni is the website created by Plan.Net Suisse Toni-yogurt.ch. With its simple design, the site sums up what Toni is: simply yogurt. And therefore for over 30 years the cult in the glass.
