Billboard for discount divorce enrages Christians
A company is advertising low-cost divorces in public spaces. Christian groups criticize the offer, saying it practically encourages people to get divorced.
The bone of contention: Onlinescheidung.ch publicly promotes low-cost divorces (Photo: Twitter.com/LionelMm97).
Like Nau.ch wrote on Monday, the poster is currently hanging in various Swiss cities at Neo Advertising locations. It advertises a low-cost divorce and separation option, accompanied by the slogan "Time for a new turnaround". The website behind the offer is Onlinescheidung.ch, which is operated by CDR Divorce.ch.
It is hardly surprising that this communication is also met with criticism. They find the poster "very disturbing", says Heinz Hagmann, head of Familylife's course movement for separated and divorced people, to the news portal. "It almost encourages divorce. The image and text convey the message: take it sporty, make a new turn." Familylife is a member of the Marriage and Family Forum of the Swiss Evangelical Alliance and helps separated or divorced people to cope with their new life situation.
Hagmann criticizes the advertising for suggesting that a separation or divorce is simple and inexpensive. However, this is not the case - neither financially nor emotionally.
Opposite Nau.ch DCR Divorce.ch rejects the accusations. They are by no means of the opinion that divorce is easy, says lawyer Douglas Hornung, who initiated the portal. However, the service could make things easier from a financial point of view - and meets a need in society. After all, according to the Geneva judge, the divorce rate in Switzerland is 40 percent.
However, most people seem to be rather unimpressed by the poster. "We have received rather positive reactions, including to our communication in general," says Hornung. (hae)
