Poster contract in Zurich comes into force with delay
Following the rejection of an appeal, the poster contract between the city of Zurich and the poster companies comes into force on July 1, 2008, one and a half years late. The winner of the new contract is APG. The contract is to be valid for five years.
The poster contract that the city of Zurich has concluded with the major poster companies will now definitely come into force on July 1, 2008. It will be valid for five years. APG will be assigned 2,080 of the total of 2,200 poster sites on public land for management, while Clear Channel Outdoor Plakanda (CCOP) will receive the remaining sites. An appeal by a third poster company delayed the entry into force by one and a half years. The City of Zurich recently emerged victorious from the resulting legal dispute. With the new contract, APG is the big winner with a share of around 95 percent of the public poster sites in Switzerland's largest city. Before the contract was retendered at the beginning of 2006, it held 75 percent, Clear Channel 25 percent of the public poster sites. When the contract was re-tendered, it looked like a tough battle between the two main competitors (see:
), but this did not prove to be the case. In addition to the 2,080 poster sites, APG will also exclusively market all construction sites on city land. In addition, 25 new locations for city formats F200 and wide formats F12 can be developed on city land. The poster sites will be continuously expanded.
