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Generic Drugs: The advertising agency is launching a massive free fitness center for Sandoz.
Generics For Sandoz, the advertising agency brings a huge free fitness centerThe market for generics is on the move. Since these inexpensive remedies became a major topic in the media last year, this has also had an impact on the market. Sales of generics have grown by 35 percent. Sandoz, now number 2 in a fiercely competitive market with a tendency to become number 1, has even been able to increase its sales by 60 percent.the advertising agency in Zurich has managed Sandoz's budget since it entered the market. In its first campaign last year, the agency carried out "educational work" to explain what generics actually are. The advertising attracted attention with a fresh and unconventional style for a pharmaceutical company.
Just in time for spring and the start of summer, the advertising agency is now launching "Switzerland's largest free fitness center" for Sandoz in what is already the third wave of communication, as CD Sarah Hiltebrand explains the idea. With this latest advertising campaign from the advertising agency, "Sandoz wants to do something good for the Swiss population and encourage them to do more sport and take care of their health," explains Robin Koenig, Head of Marketing & Branding at Sandoz. With this prevention campaign, Sandoz is increasingly positioning itself as a holistic healthcare provider in the sense of "more than generics".
The fitness tips are communicated to the public via posters with texts such as "Jog home from here", "Go out instead of watching TV" or "Get in and leave the seats to others".
Three-dimensional postersSandoz is going one step further with this "launch of the largest fitness center": the generics company is giving away sports equipment such as mountain bikes, running shoes, badminton rackets, frisbees, skipping ropes and soccer jerseys on around 200 billboards throughout Switzerland.
Passers-by are encouraged to take the sports equipment from the poster site, do sport with it immediately and do something for their health in this way. And with the sports equipment as a gift, it is even cheaper than generic products already are: namely free of charge. The resolution of the advertising campaign is fitting: "If you need more for your health: Generics from Sandoz."
"For us, this campaign with three-dimensional posters is more than just a trigger for PR stories. Although that is of course also the intention," explains strategist Reto Dürrenberger from the advertising agency. And he promises that the bikes, skipping ropes and latest Nike shoes branded with the Sandoz logo will be "replenished several times" over the next few days once they have disappeared from the poster sites. Sandoz is "paying a lot" for this advertising stunt.
The campaign, which will be seen throughout Switzerland, also includes two TV commercials, F200 and F12 posters, 3D posters and POS presence in pharmacies.
Andreas Panzeri
Just in time for spring and the start of summer, the advertising agency is now launching "Switzerland's largest free fitness center" for Sandoz in what is already the third wave of communication, as CD Sarah Hiltebrand explains the idea. With this latest advertising campaign from the advertising agency, "Sandoz wants to do something good for the Swiss population and encourage them to do more sport and take care of their health," explains Robin Koenig, Head of Marketing & Branding at Sandoz. With this prevention campaign, Sandoz is increasingly positioning itself as a holistic healthcare provider in the sense of "more than generics".
The fitness tips are communicated to the public via posters with texts such as "Jog home from here", "Go out instead of watching TV" or "Get in and leave the seats to others".
Three-dimensional postersSandoz is going one step further with this "launch of the largest fitness center": the generics company is giving away sports equipment such as mountain bikes, running shoes, badminton rackets, frisbees, skipping ropes and soccer jerseys on around 200 billboards throughout Switzerland.
Passers-by are encouraged to take the sports equipment from the poster site, do sport with it immediately and do something for their health in this way. And with the sports equipment as a gift, it is even cheaper than generic products already are: namely free of charge. The resolution of the advertising campaign is fitting: "If you need more for your health: Generics from Sandoz."
"For us, this campaign with three-dimensional posters is more than just a trigger for PR stories. Although that is of course also the intention," explains strategist Reto Dürrenberger from the advertising agency. And he promises that the bikes, skipping ropes and latest Nike shoes branded with the Sandoz logo will be "replenished several times" over the next few days once they have disappeared from the poster sites. Sandoz is "paying a lot" for this advertising stunt.
The campaign, which will be seen throughout Switzerland, also includes two TV commercials, F200 and F12 posters, 3D posters and POS presence in pharmacies.
Andreas Panzeri
