PKZ and Feldpausch continue to be promoted by By Heart
After seven years of collaboration, the PKZ Burger-Kehl Group, under the leadership of CEO Ph. Olivier Burger and Head of Communications Caroline Röösli, decided to review its collaboration with the advertising agency By Heart. In the end, they stuck to the principle: Never change a winning team.
After seven years of collaboration, the PKZ Burger-Kehl Group, under the leadership of CEO Ph. Olivier Burger and Head of Communications Caroline Röösli, decided to review its collaboration with the advertising agency By Heart. In the end, they stuck to the principle: Never change a winning team.
The aim of the review was to realign the PKZ, Feldpausch, Blue Dog and Burger brands for the long term and to optimize communication accordingly. In addition to the budget holder, other agencies were invited to present proposals. This pitch was won by By Heart. The premium strategy for the PKZ and Feldpausch brands will be further accentuated in future, as the agency announced.
The aim of the review was to realign the PKZ, Feldpausch, Blue Dog and Burger brands for the long term and to optimize communication accordingly. In addition to the budget holder, other agencies were invited to present proposals. This pitch was won by By Heart. The premium strategy for the PKZ and Feldpausch brands will be further accentuated in future, as the agency announced.
