PKZ: New campaign for spring/summer '14
An eye for style and quality combined with a keen sense of trends: that is the foundation of the Swiss company PKZ’s current Spring/Summer 2014 campaign. The concept was developed by the Austrian agency UCM Corporate Communication.
The PKZ Group, with PKZ Men, PKZ Women, Blue Dog and Paul Kehl one of the leading and most competent fashion companies in Switzerland, focused on value, finesse and chic, according to a statement. Toni Garrn and Jon Kortajarena, two top international icons of the fashion model scene presented the new F/S collection highlights in a radically reduced studio ambience.
Star cast
Spanish top model Jon Kortajarena embodies the masculine part of the campaign. As a charismatic, elegant and likeable guy, he is the perfect casting and forms the ideal counterpart to Toni Garrn. The German supermodel not only graces catwalks worldwide, but also the covers of international high-fashion magazines such as Elle, Numéro and Vogue. She scores with her natural charisma and her unmistakable charm. As photographer, the Spanish-Dutch fashion specialist Marcel Gonzalez-Ortiz ensured the perfect realization.
The concept includes 28 key visuals that can be seen on campaign posters, advertisements, magazine and newspaper inserts, and at the POS. In parallel, different videos were produced for TV spots, for use at the POS and for the website.
Responsible at PKZ Burger Kehl & Co: Olivier Burger (owner), Simone Schäfer (communications manager). Responsible at UCM Corporate Communication: Nicolaus Zott (CEO/CD), Lisa Werger (AD), Jana Kürbiss (Key Account/Text). Photos: Marcel Gonzalez-Ortiz. Video Production: Miquel Gonzalez. Litho: UCM/Hiltl. Media: Thomas Rüttimann, Zip Media.
