Pixel disco: Jack Black on the VBZ streetcar roof
In collaboration with Warner Bros. Pictures, Pixeldisko has finalized a tram-roof advertisement for the movie «Gulliver’s Travels» and, without further ado, strung the lead actor onto the roof of the VBZ trams.
Although the work has been flickering across local cinema screens since the beginning of the year and the booked advertising period has expired, the main actor Jack Black is still allowed to make his rounds through Zurich. "The attractively realized motif prompted us to present this eye-catching streetcar roof advertisement as inspiration for other advertisers," says Daniel Andres, Head of VBZ Traffic Media, commenting on the work.
Responsible at Warner Bros (Transatlantic) Inc, Zurich Branch: Paola Palma (Marketing). Responsible at The Generation Media: Stephan Kümin (media planning). Responsible at Pixeldisko: Corinne Wyssen (graphics), Othmar Küng (art direction).
