Pixel disco: In the land of the rising sun
Warner Bros. Pictures and Coop Pronto launched a promotional partnership covering multiple productions back in June with the «Man of Steel» campaign. Starting July 15, the second promotion as part of this collaboration will be underway.
To mark the cinema release of "The Volverine", the two companies are giving away a trip to Tokyo for 2 people. Communication will take place via a nationwide outdoor campaign and POS ad screens. Supported by corresponding online measures via the Coop Pronto website.
Pixeldisko was commissioned to develop and realize the communication elements for this promotional partnership - with reference to international campaign elements of the respective cinema titles.
Responsible at Pixeldisko: Othmar Küng (overall responsibility), Bianca Jäger, Nathalie Moser, Hannes Quaderer, Corinne Weber-Wyssen (realization). Responsible at Warner Bros. (Transatlantic) Inc: Thomas Scheller (Promotion Manager). Responsible at Coop Pronto: Regina Just (Marketing Administrator), Martin Hungerbühler (Head of Procurement Concepts), Michael Mohler (New Media), Delphine Brossard (Shop Identity).
