Pixels against crisis
Numéro 10 launches a goodwill campaign for the Swiss advertising industry on behalf of Swiss Teletext.
This week, Swiss TXT is launching a campaign calling on all advertising companies and advertising and media agencies in Switzerland to make a statement with their logo. With the "Pixel against crisis" campaign, Swiss TXT wants to call for solidarity in the current economic situation. Anyone wishing to take part can upload their logo as a vectorized EPS file free of charge to the website www.pixel-gegen-krise.ch. There, the Numéro 10 logo will be integrated into a graphic work of art. This will later be printed as a poster and made public via various channels. As a thank you for their participation, all participants will receive a voucher for an advertising placement on Swiss TXT.
Gilles Aeby from Numéro 10 is behind "Pixel against crisis".
WW: How did the idea come about?
Gilles Aeby: On the one hand, we live in a world where all values are questionable. A period where everything is changing very quickly. A time of uncertainty. On the other hand, the color pixels of Teletext have remained unchanged for years. They have become a cult and create a certain nostalgia. So they provide exactly the emotional roots that people need in difficult times.
What is the aim of this offensive?
Advertising companies, advertising agencies and media agencies in Switzerland are invited to unite symbolically. The crisis should bring these players together. For once, we should promote and develop collective rather than individual ideas. It may only be a small act of solidarity, but it will have a big impact - in the form of a work of art with over 300 logos from all over Switzerland.
What do you want to achieve with it?
We want to show that companies - even if they often operate in a competitive environment - are sometimes prepared to do something together and appear together. Swiss TXT also wants to prove that a good advertising campaign doesn't just have to sell. It can also give something as a gift. The "Pixel against Crisis" campaign offers several free benefits for the participating players: Visibility in the campaign with the respective logo, a direct link on the website by clicking on the logo, presence on posters as well as on a souvenir poster. There is also an attractive offer for placement on the Swiss TXT multimedia platform.
What are the initial reactions?
The campaign has just started on May 19. But we already have well-known brands participating: Swisscom, Coop, EasyJet, Puma, Denner, Allianz, SBB. Now we are also expecting strong participation from the most important advertising and media agencies.
What does Swiss TXT expect from the campaign?
More solidarity in the advertising industry. A signal against the crisis. And certainly also an opportunity to rediscover the medium of teletext and the Swiss TXT multimedia platform and to consider it as an integrated and complementary medium for the next campaign. Every company that takes part in "Pixels against the crisis" will receive a voucher.
Interview: Andreas Panzeri
Gilles Aeby from Numéro 10 is behind "Pixel against crisis".
WW: How did the idea come about?
Gilles Aeby: On the one hand, we live in a world where all values are questionable. A period where everything is changing very quickly. A time of uncertainty. On the other hand, the color pixels of Teletext have remained unchanged for years. They have become a cult and create a certain nostalgia. So they provide exactly the emotional roots that people need in difficult times.
What is the aim of this offensive?
Advertising companies, advertising agencies and media agencies in Switzerland are invited to unite symbolically. The crisis should bring these players together. For once, we should promote and develop collective rather than individual ideas. It may only be a small act of solidarity, but it will have a big impact - in the form of a work of art with over 300 logos from all over Switzerland.
What do you want to achieve with it?
We want to show that companies - even if they often operate in a competitive environment - are sometimes prepared to do something together and appear together. Swiss TXT also wants to prove that a good advertising campaign doesn't just have to sell. It can also give something as a gift. The "Pixel against Crisis" campaign offers several free benefits for the participating players: Visibility in the campaign with the respective logo, a direct link on the website by clicking on the logo, presence on posters as well as on a souvenir poster. There is also an attractive offer for placement on the Swiss TXT multimedia platform.
What are the initial reactions?
The campaign has just started on May 19. But we already have well-known brands participating: Swisscom, Coop, EasyJet, Puma, Denner, Allianz, SBB. Now we are also expecting strong participation from the most important advertising and media agencies.
What does Swiss TXT expect from the campaign?
More solidarity in the advertising industry. A signal against the crisis. And certainly also an opportunity to rediscover the medium of teletext and the Swiss TXT multimedia platform and to consider it as an integrated and complementary medium for the next campaign. Every company that takes part in "Pixels against the crisis" will receive a voucher.
Interview: Andreas Panzeri
