Pitch win and project launch: Nexum for Interdiscount
With Interdiscount, Nexum was able to win a well-known Swiss corporate client in the areas of marketing communications and e-commerce. The agency supports the new client from its offices in Bern and Cologne. The first visible result of the collaboration is the further development of the corporate design.
Interdiscount's new design language is used in its online and offline advertising media and will gradually be extended to other areas. It moves away from classic retail communication and towards a more modern, higher-quality brand and product presentation. Among other things, the company wants to better appeal to millenials in this way.
In addition to branding, Nexum will be responsible for redesigning and improving the existing online and e-commerce channels for Interdiscount. One focus is on the realization of a consistent multi-device approach for a stringent user experience across all digital touchpoints.
Nexum was able to secure the new client in a pitch. In addition to technical aspects, Nexum's many years of experience in the Swiss retail industry - including as Coop's online lead agency - was decisive in winning the contract.
"We are very pleased with our new customer, which for us is a confirmation of our growth plans within Switzerland," says Nicola Schlup, Managing Director of Nexum Switzerland. "Together with Interdiscount, we will further develop the brand strategically and operationally in digital commerce."
