Pitch for PSA-Media has been decided
The French automaker PSA (Citroën and Peugeot) has reallocated its European media budget.
The French car manufacturer PSA
(Citroën and Peugeot) has reorganized its European media millions.
distributed. OMD won the pitch in France. The Omnicom agency solves
Media Planning Group (Havas), which has thus completed one of its
traditional budgets. The loss is only half made up for
through the victory in Germany, where MPG is conversely the customer of OMD
can take over - albeit via the joint venture 2MV, which Havas
especially for the pitch with the British WPP holding company and its subsidiary
Mediaedge CIA has entered into. In Italy, OMD is supported by the
Aegis network Vizeum. In the other four tendered
markets - in addition to Great Britain, Denmark and Russia also in the
Switzerland - OMD remains in the saddle, as the French newspaper Le Monde
reported. According to Le Monde, the pitch involved budgets of
400 to 500 million euros.
(Citroën and Peugeot) has reorganized its European media millions.
distributed. OMD won the pitch in France. The Omnicom agency solves
Media Planning Group (Havas), which has thus completed one of its
traditional budgets. The loss is only half made up for
through the victory in Germany, where MPG is conversely the customer of OMD
can take over - albeit via the joint venture 2MV, which Havas
especially for the pitch with the British WPP holding company and its subsidiary
Mediaedge CIA has entered into. In Italy, OMD is supported by the
Aegis network Vizeum. In the other four tendered
markets - in addition to Great Britain, Denmark and Russia also in the
Switzerland - OMD remains in the saddle, as the French newspaper Le Monde
reported. According to Le Monde, the pitch involved budgets of
400 to 500 million euros.
