Pitch win: Rufener Events at Expo Shanghai 2010
Rufener Events won the pitch to organize the events for the Swiss Cities Pavilion at Expo 2010 in Shanghai, which took place from May 1 to October 31, 2010.
Under the motto "Better City, Better Life", a limited number of selected cities will be presenting their best practices for the first time alongside countries in the so-called Urban Best Practice Area at Expo 2010 in Shanghai. According to the agency, over 70 million visitors are expected. Basel, Geneva and Zurich will be on site with a joint pavilion. The three Swiss cities are using the World Expo to highlight the connection between their excellent water quality and high quality of life under the motto "Better Water - Best Urban Life". In addition to the daily display in the pavilion, various joint events are being organized, for which Rufener Events is responsible. The theme of water will also be incorporated into the events in order to anchor the best practices of the three cities in the minds of visitors.
