Pitch for it 2011: La Folie organizes APG Poster Night 2012
This year, the Zurich agency La Folie once again invited potential clients to pitch for an event marketing project. The winner was Allgemeine Plakatgesellschaft APG.
In November, the jury, consisting of experts from the event, advertising and media industry, evaluated the nominated projects and chose the winner. The winner was APG, which decided to rethink and further develop the APG Poster Night event in 2012. According to the agency, the decisive factor was the creative challenge that the project offered.
"Pitch for it" was held for the second time this year. La Folie once again collaborated with the media relations agency Contcept, which will add its services to the prize.
"Pitch for it" was held for the second time this year. La Folie once again collaborated with the media relations agency Contcept, which will add its services to the prize.
Jury: Armin Meier (new Director of Marketing and Sponsoring at Ringier Switzerland), Cornelia Harder (CEO of advertising agency Draftfcb/ Lowe Group), Urs Durrer (Head of the Office of Economic Affairs of the Canton of SZ), Sasha Badiali (Partner and Sales Manager at La Folie), Stephan Wehrle (Senior Partner at Contcept).
