Pistoleros from the NZZ
Why were blue beans enclosed with the invitation to the NZZ event? Do the men like Tannen from Falkenstrasse want to shoot even sharper in the future in the daily showdown for advertising customers?
Why were blue beans enclosed with the invitation to the NZZ event? Do the men like Tannen from Falkenstrasse want to shoot even harder in the future in the daily showdown for advertising customers?By Beat Fritsch It's all nonsense. Customers, acquaintances and friends of the traditional newspaper were able to attend a private performance of the play "Prairie Priest" at the Gessnerallee Theater in Zurich - in beautiful garden weather. The prospect of an evening in the theater may have deterred some potential guests.
At least there was a long aperitif before the performance, including catering in the cozy backyard, where the horse trough of the army stables used to be. Victor Imfeld from "Riesbächli" took care of the physical well-being, serving three kinds of risotto from the Parmesan loaf, spiced up with sausages. However, we have dined better at Victor's "Riesbächli" - you don't need Imfeld to cook a risotto. Anyway, most of us liked it. Nevertheless, it was a pity that he was not allowed to bring some goose liver and French cheese, the food budget could have been set a bit higher.
After all, 1999 was an excellent year for the NZZ. And 2000 started even better, said NZZ publishing director Tobias Trevisan, who welcomed the invited guests with a short and witty speech. In the past, everyone in the Swiss media scene had their own little garden, but nowadays there are truly Wild West manners, said Trevisan, referring to the theme of the evening.
In the classifieds market, new gold diggers have suddenly appeared who want to stake their claims. And in the traditional advertising market, the shooting is fiercer than ever. The print town is besieged by TV Indians and former pirates are making common cause with banks. The NZZ "sheriff" concluded his speech by saying that this was almost an upside-down world, since bandits used to rob banks.
The communication scene and the Wild West also found points of contact in the theater. After suffering a heart attack, the lyricist Rockford wakes up on the floor of his apartment, which has subsequently turned into the Arizona prairie. There Rockford meets a series of bizarre characters in Tombstone, until he has to face the question whether he has not already entered the eternal hunting grounds. The production by Niklaus Helbling with music by Markus Schönholzer and Martin Gantenbein is beautifully quirky and equally entertaining.
This was also the tenor of the visitors. The audience was well mixed and came from all over. Among the guests of "Sheriff" Trevisan and NZZ ad "Manitu" Marcel Kohler were Zurich advertisers Elfi and Viktor Rosser and Jolanda and Dominique von Matt, Pick Pay advertising manager Sandra Ulrich, Canon advertising manager Benno Leibbach, media specialists Delia Kümin Grumbach, Hélène Sonderegger and Christoph Meier, Jean-Marie Egger, who looks after the NZZ budget at Publicis, Beat Sinzig and Karin Reimann from the Basel agency Schneider Berthoud, Nicole Stamm and Angelika Wyss from the Solothurn agency IBL, or Darko Soolfrank from the musical Spacedream, who had news. The surprise success from Baden celebrated its finissage after five years - originally four months were planned. But there will be a new musical project and the approximate direction is already sketched. It will be interesting to see what the makers of Spacedream have in store for the future.
There was also news from Thomas Rüttimann, the former head of media at Metzger Lehner Briccola. He has set up his own marketing agency in Zurich Seefeld and came to the performance accompanied by his successor at MLB, Isabelle Vetter, and lawyer Daniela Eugster.
Beat Fritsch
At least there was a long aperitif before the performance, including catering in the cozy backyard, where the horse trough of the army stables used to be. Victor Imfeld from "Riesbächli" took care of the physical well-being, serving three kinds of risotto from the Parmesan loaf, spiced up with sausages. However, we have dined better at Victor's "Riesbächli" - you don't need Imfeld to cook a risotto. Anyway, most of us liked it. Nevertheless, it was a pity that he was not allowed to bring some goose liver and French cheese, the food budget could have been set a bit higher.
After all, 1999 was an excellent year for the NZZ. And 2000 started even better, said NZZ publishing director Tobias Trevisan, who welcomed the invited guests with a short and witty speech. In the past, everyone in the Swiss media scene had their own little garden, but nowadays there are truly Wild West manners, said Trevisan, referring to the theme of the evening.
In the classifieds market, new gold diggers have suddenly appeared who want to stake their claims. And in the traditional advertising market, the shooting is fiercer than ever. The print town is besieged by TV Indians and former pirates are making common cause with banks. The NZZ "sheriff" concluded his speech by saying that this was almost an upside-down world, since bandits used to rob banks.
The communication scene and the Wild West also found points of contact in the theater. After suffering a heart attack, the lyricist Rockford wakes up on the floor of his apartment, which has subsequently turned into the Arizona prairie. There Rockford meets a series of bizarre characters in Tombstone, until he has to face the question whether he has not already entered the eternal hunting grounds. The production by Niklaus Helbling with music by Markus Schönholzer and Martin Gantenbein is beautifully quirky and equally entertaining.
This was also the tenor of the visitors. The audience was well mixed and came from all over. Among the guests of "Sheriff" Trevisan and NZZ ad "Manitu" Marcel Kohler were Zurich advertisers Elfi and Viktor Rosser and Jolanda and Dominique von Matt, Pick Pay advertising manager Sandra Ulrich, Canon advertising manager Benno Leibbach, media specialists Delia Kümin Grumbach, Hélène Sonderegger and Christoph Meier, Jean-Marie Egger, who looks after the NZZ budget at Publicis, Beat Sinzig and Karin Reimann from the Basel agency Schneider Berthoud, Nicole Stamm and Angelika Wyss from the Solothurn agency IBL, or Darko Soolfrank from the musical Spacedream, who had news. The surprise success from Baden celebrated its finissage after five years - originally four months were planned. But there will be a new musical project and the approximate direction is already sketched. It will be interesting to see what the makers of Spacedream have in store for the future.
There was also news from Thomas Rüttimann, the former head of media at Metzger Lehner Briccola. He has set up his own marketing agency in Zurich Seefeld and came to the performance accompanied by his successor at MLB, Isabelle Vetter, and lawyer Daniela Eugster.
Beat Fritsch
visited the performance "Prairie Priest" of the Zurich theater group Mass & Fieber at the invitation of the Old Aunt from Falkenstrasse.
Whoever else makes it in the advertising industry is spotted at a wide variety of events in the scene. However, the editorial team decides who will definitely make it onto the coveted shortlist. Do you actually already have something to report? Then you seize times to the listener (01 296 97 98) or mailen you to [email protected]. Online, there are event tips at www.werbewoche.ch
