Pinkup makes Lucerne curious
Crowdfunding or crowdvoting? Pinkup has launched a colorful campaign for Luzerner Kantonalbank’s online crowdfunding and crowdvoting platforms.
Luzerner Kantonalbank (LUKB) is launching two online platforms: one for crowdfunding and one for crowd voting. On the first, users can finance innovative projects; on the second, they can predict stock developments - and thus beat the investment professionals in the crowd.
How do you get Lucerne residents to join these two exciting projects? Quite simply, by arousing their curiosity with the help of attractive advertising. The Zurich agency Pinkup succeeds in doing this by giving the busy parking garage lifts of the LUKB headquarters an eye-catching exterior and interior design in the look of the two portals. The lift doors are each printed with a teaser - in the cabins, the resolution takes place. QR codes take smartphone owners directly to the respective portal.
Responsible at Pinkup: Nicole Chervet (CD); Marcel Schillhahn (AD); Jevgenia Babuskina (graphics); Celina Harisberger (consulting).
